Iberia launches a campaign to promote Madrid in the United States

Iberia has unveiled its new Airbus A350 “Hola Madrid” as part of a collaboration with Madrid City Hall to promote the Spanish capital in the United States and Latin America. Madrid is one of Europe’s most popular travel destinations and a key hub city for travelers from Iberia.

On May 25, Iberia and Madrid City Council presented the new Airbus A350 “Hola Madrid” at an event in the heart of the city.

The presentation took place at Espacio Iberia, Calle Velázquez, 37, and was chaired by Almudena Maíllo, Madrid Tourism Advisor, and María Jesús López Solás, Director of Commercial Network Development and Alliances of Iberia.

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The Airbus A350-900 (registration: EC-NSC) is the newest A350 in Iberia’s fleet and will help promote the Spanish capital on its trips to the United States and Latin America. Iberia serves several destinations across the Atlantic, including New York, Santiago de Chile and Mexico.

Iberia will fly to eight US destinations this summer. Photo: Iberia

Ms López Solas said:

“Madrid is our home and we should have an aircraft named after it. The images on the fuselage of this A350 Hello, Madrid will allow us to invite passengers from the nearly fifty countries we serve, to continue to visit us, to get to know this eternally welcoming city, with its spectacular cultural, gastronomic and shopping experiences, and which, at the same time, is the best hub for traveling to any other destination in the world.”

The Airbus A350-900 seats 349 passengers in a three-class configuration – 31 in business class, 24 in premium economy class and 293 in economy class – and is powered by Rolls-Royce Trent XWB engines.

It is an exciting time for the Iberia fleet which has welcomed three Airbus A350-900s this year and expects to receive its first Airbus A321XLR next year.

Third busiest destination in Europe

In 2021, Madrid ranked as the third travel destination in Europe with around 4.9 million visitors. Madrid also cracked the top 10 most visited cities in the world last year during a time of severe travel restrictions.

Almudena Maillo said,

“At the Department of Tourism, we strive to introduce the world to our city, which is full of life and offers a range of gastronomic, cultural, commercial and leisure experiences that rival those of all the great cities of the world”

To encourage long-haul passengers to discover all that Madrid has to offer, Iberia and Madrid City Council have launched the “Stopover Hola Madrid” program.

Iberia now has 12 Airbus A350-900s in its fleet. Photo: Vincenzo Pace | Single flight.

This offers transit passengers the chance to spend one to six nights in Madrid and benefit from exclusive discounts on accommodation, shopping, dining and more.

Between July 2019 and December 2021, a total of 21,590 Iberia passengers took advantage of the opportunity, with visitors from Brazil (25.2%) and the United States (10.3%) leading the way.

Solas added,

“With Stopover Hola Madrid, we not only want to improve our customers’ experience and increase the number of visitors to Madrid, but also strengthen the position of our Madrid hub as a key link between Europe, the United States and Latin America. 80% of tourists who visit Spain arrive by plane and the strengthening of the Madrid hub will allow it to evolve towards a new tourism model capable of generating more wealth and more jobs; a model less seasonal which will give us greater international projection.”

Eight American destinations this summer

Iberia will launch flights to Washington DC and Dallas next month, bringing the total number of its US destinations to eight. Along with its services to New York, Miami, Chicago, Los Angeles and Boston, Iberia will also resume flights to San Francisco.

The Spanish carrier will exceed its pre-pandemic capacity this year by around 4%, offering up to 120 weekly flights between Madrid and the United States.

Have you ever traveled to the United States with Iberia? Have you ever participated in the ‘Stopover Hola Madrid’ program? Feel free to share your stories in the comments.


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