Cannes Lions: “Courage is beautiful” by Dove and “Moldy Whopper” by BK achieve big successes in print and outdoors
Ogilvy London and Toronto won the Lions Grand Prix for Press and Publishing at Cannes with their work “Courage is Beautiful” for Dove.
The category was one of many to be announced at the award ceremony on the first day of the Cannes Lions, along with the Outdoor and Design Lions.
“Courage est beau” also won a Gold and Silver Lion in Press & Edition, as well as a Gold and Silver in Outdoor.
Publicis was the big winner in the outdoor category, with a hand in all three Grand Prix awards.
It was Burger King’s “Moldy Whopper” – created by David Miami, Ingo Stockholm and Publicis Romania – who also won a Gold Lion in Print & Publishing, the only winner at this level in the United States.
“Moldy Whopper” also won gold both outdoors and in press and publishing.
The other Outdoor Grand Prix went to “Renault Zoe” by Publicis Conseil in Paris; and Heineken’s “Shutter ads”, by Publicis Italy.
Two Grands Prix were awarded to the Design Lions. One went to the UK Superunion, for his work on the eco-friendly packaging brand Notpla. AKQA Stockholm mistook the other for H&M Looop, H&M’s clothing recycling system.
Printing and Editing
Along with Ogilvy, there was another UK Gold Medal, for “The Birth of Gaming Tourism” from Xbox One X by McCann London.
There was another UK silver, also went to Ogilvy for his Relate work, and a bronze for Leo Burnett London.
In the United States, there was a Silver Lion each for Saatchi and Saatchi New York, for its P&G campaign “Olay faces the STEM gap”, and the work of Area 23 for The Inevitable News. There was one bronze each for DDB Chicago and Alma Miami.
Other press gold winners include Africa DDB in Sao Paulo Folha by S. Paulo newspaper; and the Scholz & Friends “Tampon book” campaign for The Female Company.
Besides that of Ogilvy, the British agencies won two other gold medals: one for the work of Leo Burnett for McDonald’s, another for the advertisement “The homeless bank” of Wunderman Thompson for HSBC.
UK stores also won three silver medals: one for Ogilvy, Leo Burnett for customer McDonald’s and Anomaly’s Ancestry’s Piccadilly Lights campaign. The UK won just one bronze medal, for Publicis.Poke client Tourism Ireland.
In addition to the Burger King campaign, US agencies won three gold medals: Arnold Worldwide for his work with the Red Cross, FCB Chicago for Chicago’s “Boards of Change” and R / GA San’s Reddit campaign. Francisco.
The United States has won a total of four silver medals: Small’s work for New York-based Diesel; Community work on Oreo; Women in Film by Saatchi & Saatchi New York and BBH New York’s work for Chief.
There were two American Bronze Lions, for the work of FCB Chicago and Google Creative Lab on Google Earth.
Other gold winners included the Saatchi & Saatchi Melbourne Donation Dollar; AlmapBBDO in Sao Paulo’s work for Havaianas; Publicis Conseil / Renault; Heetch by Marcel Paris; Serviceplan Germany’s work on Mini and another for his work on Sea-Watch.
The UK won three gold medals: one for Havas London’s “The black plaque project” for the Nubian Jak Community Trust and another jointly with the US for Google Creative Lab London and the work of New York on Google Earth.
The other British awards were a silver medal for Abbott Mead Vickers BBDO’s work on Bombay Sapphire; and three bronzes: one for Havas London, AMV and TBWA London.
Besides Google Creative Lab, there were two other gold medals in the United States: one for the rebranding Burger King from Jones Knowles Ritchie, and another for the work of FCB Chicago City of Chicago.
The country has won six silver medals: two for the Brooklyn-based Center and one for Digitas Boston, Badger and Winters, FCB Chicago and Area 23.
The United States also won five bronze medals: two for Area 23 and one for Ogilvy Chicago, Spotify and Design Army / Dean Alexander Productions.