Tourism Minister promotes Ireland in the United States

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Tourism Minister Catherine Martin will join Tourism Ireland in Chicago and New York this week where she will undertake a program of tourism, sporting and cultural engagements to promote the country as a destination for American tourists.

The visit marks the first major series of in-person promotional events undertaken by Tourism Ireland in the United States since the Covid-19 outbreak.

The aim of the visit is to position the country well for the 2022 tourist season and to make Ireland a “step” destination compared to competing countries.

The United States is the island of Ireland’s second largest source of tourism and the largest market in terms of income.

1.7 million American visitors came to the island of Ireland in 2019 and generated a turnover of 1.6 billion euros.

Tourism, Culture, Arts, Gaeltacht, Sports and Media Minister Catherine Martin said she was very happy to come to the United States this week to support Tourism Ireland’s efforts to revive US tourism to Ireland.

“My agenda includes key engagements with the travel trade, airline interests and the media as we once again roll out the green carpet for American tourists,” the minister said.

Ms Martin also said she had commitments related to other areas of her portfolio, including cultural and sporting interests.

She said she looks forward to seeing the opportunities the Ryder Cup will bring when she returns to Ireland in 2027.

“My message this week will be that we are open for business and look forward to welcoming Americans back to Ireland. I know Tourism Ireland has put a tremendous amount of work into the ‘Green Button’ campaign and I do. I have no doubt that it will resonate with our American friends, ”she said.

“Now that our economy and our society have reopened, it is time to show Americans what they have been missing,” she added.

Niall Gibbons, Managing Director of Tourism Ireland, said he believes the time is right to return to the international market.

“Our goal is to restore consumer confidence, in order to foster a strong recovery,” said Mr. Gibbons.

Niall Gibbons, Managing Director of Tourism Ireland

He said the United States is an extremely competitive market and every destination has been impacted by Covid and is now seeking its share of the recovery.

“We will do our utmost to differentiate the island of Ireland from our competing destinations. Starting next week, we will be rolling out our new “Green Button” campaign in the United States, to boost tourism and encourage Americans to book. Ireland as the next holiday destination, ”he said.

“The € 4 million campaign will target six key gateways and 11 priority cities, to reach and engage audiences who have the greatest potential to travel to the island of Ireland. Our message is that we look forward to welcoming US visitors to Ireland again, for a fantastic holiday experience, ”said the CEO of Tourism Ireland.


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