City leaders in Branson, Missouri hope for a busy summer tourist season

BRANSON, Mo. (KY3) — After a record-breaking spring break in Branson in 2021, city leaders hope to see the momentum continue this summer.

So far, the spring break season in the tourist town has started well. City leaders say it will be tough to match 2021 numbers after welcoming nearly 10 million visitors all year.

“So far what we’ve seen is that businesses seem to be full, attractions are doing well,” said Jason Outman, president of the Branson Lakes Region Chamber of Commerce. “Silver Dollar City actually had an opening day record.”

It was last week. Silver Dollar City public relations manager Lisa Rau says there are many indicators that it will be a good year.

“The momentum continues,” Rau said. “A lot of it is families, families from everywhere. From Houston to Chicago, and many families are newbies, just discovering coming to the Ozarks.

Outman says research shows the average age of visitors to Branson has also dropped.

“Now at around 45 is our average age and 62% of our visitors are families,” Outman said. “We see more families coming to town because we have more things to do.”

He says some of those additions include the Boardwalk Aquarium and WonderWorks.

Branson visitor Doni Stephens says the friendly atmosphere is what will keep his family coming back.

“We live in a time where things are getting pretty intense and very critical,” Stephens said. “It seems like a very neutral demographic in this area.”

Outman says spring break is great, but summer is the best season in town. He remains optimistic that the number of visitors will continue.

“Summer is a longer time, more families will book other trips, which benefits us,” Outman said. “So far I think we’re doing pretty well.”

“We have some things on the list that we’ve seen while we’re here that we want to scrap and try to redo,” Stephens said.

Outman says that in addition to a successful spring and summer season, city leaders are looking at ways to expand the fall and Christmas seasons. That would save Branson a visitation saving of 12 months.

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