CIM Group and Golub & Company Present Flagship Ice Cream Museum in Chicago’s The Shops at Tribune Tower in the Heart of the Magnificent Mile | Illinois


CHICAGO – (BUSINESS WIRE) – October 6, 2021–

CIM Group and Golub & Company announced today that the Museum of Ice Cream (MOIC) has signed a long-term lease for a prominent 13,544 square foot location in The Shops at Tribune Tower in Chicago, Illinois. Chicago joins New York and Austin as the only US cities with a permanent flagship location for the immersive and interactive experience of MOIC.

Since the conception of MOIC in 2016, it has catapulted a cultural phenomenon and ignited an entire experiential industry. Tourists and locals alike are drawn to the whimsical spaces, imaginative tours, themed shops, and cafe. Interest in MOIC continued to grow with the New York location, which opened in 2016, seeing a record number of visitors this summer and captivating the crowds flocking through the recently opened Austin location.

Plans for MOIC at The Shops at Tribune Tower include the roll-out of new features and attractions specially designed for Chicago, including a CTA-inspired ‘L’ car called Sprink-L, a giant dessert-themed putt-putt course with a Chicago Pink Dog an ice cream treat and cafe with an eclectic menu and outdoor seating open to all, plus fan favorites such as the Sprinkle Pool and the Modern Ice Cream Museum (MoMi), wrapped in spaces infused with the characteristic pink color of the museum scheme. MOIC’s opening at The Shops at Tribune Tower is scheduled for Spring 2022.

Maryellis Bunn, Co-Founder and Creative Director at MOIC, says: “The opportunity to open one of the most ambitious formats from the Museum of Ice Cream at the Tribune Tower on the Magnificent Mile is incredibly exciting. The history of revolutionary architecture, art, and commerce in this neighborhood over the past 100 years makes it an ideal setting for the next iteration of the Ice Cream Museum. Not only will there be new facilities, but MOIC Chicago will launch an updated format to engage families during the day and help adults celebrate the night in true MOIC style. We’re excited to bring the Ice Cream Museum to legendary Michigan Avenue in Chicago and even more excited to create new experiences and features that reflect and celebrate the essence of Chicago.

The Shops at Tribune Tower consists of 50,000 square feet of artfully designed retail space that anchors the ground floor of the iconic 36-story, 740,000 square foot Neo-Gothic Tribune Tower, located at 435 N. Michigan Avenue. La Tour has been transformed into 162 luxury residential condominiums, now welcoming its first residents. Tribune Tower boutiques expand retail options and pedestrian engagement in this increasingly popular section of Michigan Avenue, the Magnificent Mile.

“Museum of Ice Cream has raised the bar for customer engagement and set a new standard for creative experiences, which we believe is the type of attraction that will draw dozens of people to the region,” which will energize Pioneer Court and frequent other businesses and restaurants. here on the Magnificent Mile and the Riverwalk, ”said Shaul Kuba, CIM Group Co-Founder and Director. “The Shops at Tribune Tower provides premier storefront space on Michigan Avenue, an area that is now the best option for retailers entering the Chicago market. We are targeting a mix of traditional retail, digital retail spanning physical spaces, and food and convenience stores that will serve residents of the Tribune Tower and the community at large. “

MOIC’s flagship location opens onto the soon-to-be-completed Pioneer Court, an approximately 1.5-acre public plaza that the CIM Group has reinvented as a more welcoming and activated landscaped community space in a setting similar to a park which is also directly across from the Apple flagship store which draws crowds of visitors to its dramatic and creative space on the river. Pioneer Court creates a natural exterior extension of The Shops at Tribune Tower, providing expansive public space, event space and a view corridor that connects the city, its people and shops in a continuous evolution of the Magnificent Mile.

“With the premier flagship Apple Store, the new development and restaurants along the river, and now our The Shops at Tribune Tower bringing in a new public plaza and the popular Museum of Ice Cream, we believe the volume customers already growing sharply will increase. , indicating that this is the new premier shopping destination on the Magnificent Mile, ”Kuba noted.

Tribune Tower is a Chicago landmark originally built in 1925. Since acquiring the property in 2016, CIM Group and Golub & Company have maintained the historic integrity of the building while undertaking a repositioning that will add dynamism and the overall value of the region. The Tribune Tower is conveniently located in Chicago’s Magnificent Mile, close to many public transportation lines, including the CTA lines providing easy access to O’Hare and Midway International Airports.

In addition to Tribune Tower, CIM’s Chicago property portfolio includes 444 N. Michigan Ave., the 36-story, 517,000 square foot Class A office building on the Magnificent Mile; Block 37, the 275,000 square foot five-level mall in Chicago’s Loop; mixed-use properties at 237 and 1643 N. Milwaukee Ave .; Paragon, an apartment development at 1326 S. State St .; and the 1550 On the Park residential condominium development.

About the CIM Group

CIM is a community-driven owner, operator, lender and developer of infrastructure and real estate. Since 1994, CIM has sought to create value in projects and positively impact the lives of people in communities across the Americas by completing more than $ 60 billion in critical real estate and infrastructure projects. CIM’s diverse team of experts apply their vast knowledge and disciplined approach to the hands-on management of real assets, from due diligence to transactions to divestiture. CIM strives to make a meaningful difference in the world by executing key environment, society and governance (ESG) initiatives and improving every community in which it invests. For more information, visit

About Golub & Compagnie

Since its founding nearly 60 years ago, with three generations of professionals working in the business, Golub & Company has built a solid reputation as a trusted co-investor and developer with its many institutional capital partners and private. It’s a reputation based on history; Golub and its affiliates have owned, leased or managed over 50 million square feet of commercial, mixed-use and multi-family real estate properties, including 45,000 residential units, valued at over $ 10 billion, located in the United States and in the world. Access more information by visiting

About the Ice Cream Museum

Museum of Ice Cream transforms concepts and dreams into spaces that spark imagination and creativity. MOIC is designed to be a culturally inclusive environment and community, inspiring human connection and imagination through the universal power of ice cream. Museum of Ice Cream is a trademark of Figure8.

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CONTACT: ICM media contact

Karen diehl

Diehl Communications


[email protected] Media Contact

Aimee Val

Vice-President, Marketing and Communications


[email protected] Ice Museum Press contact

Ryan beshel

SIX4 Creative


[email protected]




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PUB: 06/10/2021 9:30 a.m. / DISC: 06/10/2021 9:32 a.m.

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